AI & Automation
Practical AI workflows for CMS and ecommerce teams
A useful AI workflow starts with a specific business task, reliable information and a person who can approve the result.
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IDEAS FOR BETTER DIGITAL BUSINESS
RichFolds Journal
Practical thinking on CMS, ecommerce, experimentation and AI. Explore what’s possible—and how to make it work for your business.
CRO & A/B Testing
A/B testing starts with a better question
Define the hypothesis, measurement and decision rules before building a second version of a page.
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THE LATEST THINKING
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All topicsAI & AutomationClient Work & ImplementationCMS & Website DevelopmentCRO & A/B TestingEcommercePerformance & Technical SEOPlatform UpdatesTechnology & Innovation
Beyond the flying-car headline: what Musk’s Roadster teaches us about product websites
Use the Roadster conversation to improve product pages: label demos, explain availability, verify AI-assisted claims and preserve the context of real images.
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How could a sports car fly? The engineering questions behind Musk’s Roadster
Understand thrust, balance, control and stored-gas limits without confusing a Roadster demonstration with sustained flight or a verified customer specification.
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Elon Musk’s flying Roadster: what the reveal proves, and what it doesn’t
A careful look at Tesla’s October 2026 Roadster reveal, the 2028 production target, and the difference between an airborne demo and an everyday flying car.
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GPT-6 Astra explained: capabilities, limits and practical uses in client work
Understand GPT-6 Astra’s reasoning, coding, image inputs, tools and API costs, with practical CMS and ecommerce examples and clear limitations.
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Codex, Claude, Kimi and Grok: choosing AI capabilities for real client work
Compare Codex, Claude, Kimi and Grok by client task, evidence, operating needs and confirmed updates, with a practical pilot and adoption plan.
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Grok for client work: current tools, research workflows and the next confirmed change
Review Grok’s current research and tool capabilities, a practical client workflow, and the confirmed November image-model migration without roadmap speculation.
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Kimi for research-heavy website projects: K3, agent clusters and practical limits
Explore Kimi K3 and agent-cluster capabilities through a practical website research workflow, with source checks, document review and clear limitations.
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Claude for CMS and ecommerce teams: current capabilities and a useful implementation plan
Understand current Claude updates and practical CMS and ecommerce workflows for research, content, coding and review, with clear implementation boundaries.
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Codex for client websites: capabilities, current updates and a practical delivery workflow
Explore current Codex capabilities and a practical workflow for CMS and ecommerce projects, including code review, release checks and verified updates.
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WooCommerce variable products: a catalog setup checklist
Set up WooCommerce variable products with consistent attributes, accurate prices and stock, then test the full selection and checkout journey.
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How to plan Shopify store costs beyond the subscription
Plan Shopify store costs across setup, apps, payments, catalog work and maintenance without relying on one universal project price.
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Complementary and related products in Shopify: choosing the right recommendation
Choose complementary or related Shopify recommendations based on the shopper’s task, product suitability and catalog availability.
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AI & Automation
Useful AI workflows and integrations, with thoughtful human review and clear business goals.
Client Work & Implementation
Implementation approaches, studio improvements and lessons from making things work.
CMS & Website Development
Choose, build and manage content platforms that fit the way your business works.
CRO & A/B Testing
Turn customer questions into useful research, experiments and measurable improvements.
Ecommerce
Practical ideas for product discovery, buying journeys and connected commerce.
Performance & Technical SEO
Build faster, more accessible experiences that people and search engines can use.
Platform Updates
Understand platform changes, new capabilities and what they mean for your business.
Technology & Innovation
Careful analysis of emerging technology, product demonstrations and their practical implications.