Core Web Vitals: a practical action plan for business websites
Understand loading, responsiveness and stability, then prioritize fixes that matter to real visitors.
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RichFolds Journal — Page 5
All topicsAI & AutomationClient Work & ImplementationCMS & Website DevelopmentCRO & A/B TestingDesign & UXEcommercePerformance & Technical SEOPlatform UpdatesTechnology & Innovation
Building a contact form that keeps the conversation moving
Inside the RichFolds form update: loading feedback, inline errors and a useful confirmation without a page reload.
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A practical migration plan for CMS and ecommerce websites
Protect content, buying journeys and important URLs by planning a move before choosing the launch date.
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Shopify Sidekick: practical AI capabilities to evaluate in your store
A capability briefing on Shopify’s AI assistant, with a practical pilot plan for content and store workflows.
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How we reduced the Services page’s initial download by 89%
An internal RichFolds case study in compressing illustrations, loading hidden assets on demand and keeping animation useful.
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Improve product discovery before redesigning your store
Help customers find and compare products through clearer categories, useful filters and consistent product information.
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When does headless commerce make sense?
A separate frontend offers control, but needs a clear business reason and a realistic maintenance plan.
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How to choose a CMS around the way your team works
Compare editing workflows, integrations and long-term ownership before choosing a platform.
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A/B testing starts with a better question
Define the hypothesis, measurement and decision rules before building a second version of a page.
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Practical AI workflows for CMS and ecommerce teams
A useful AI workflow starts with a specific business task, reliable information and a person who can approve the result.
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Browse by topic
AI & Automation
Practical AI tools, useful automation and clear boundaries for work that still needs human judgment.
Client Work & Implementation
Build notes, practical lessons and the checks behind a working website.
CMS & Website Development
Choose the right CMS, simplify content editing and plan a smooth migration.
CRO & A/B Testing
Ask better questions, design useful experiments and understand what the results mean.
Design & UX
Clear interfaces, reusable design systems and a smoother handoff from design to development.
Ecommerce
Better product discovery, simpler checkout and store operations that work beyond launch day.
Performance & Technical SEO
Improve loading, accessibility and search discovery with focused checks and measurable evidence.
Platform Updates
Understand what changed in your tools and what it means for your next project.
Technology & Innovation
Explore emerging technology with a clear view of the evidence, possibilities and limits.