What we build

Pick a lane.
We’ll make it pull its weight.

Custom websites, ecommerce platforms and growth improvements for U.S. teams—planned, designed and built by one practical partner.
Got a strange one?
01 / 03

Web systems that do the job without the drama.

Good-looking sites, sensible editing and code that will not make the next developer sigh.

Explore web systems

Custom websites

Built around your business, not a theme demo.

WordPress themes

Custom ACF builds your team can actually edit.

WordPress plugins

Useful features without plugin-pile chaos.

Custom CMS

Structured content for the non-technical humans.

Platforms we speak fluently

WordPress Shopify WooCommerce BigCommerce Wix Webflow

01 The stuff I’m weirdly good at

Web builds without the agency theatre.

One person for the brief, the design and the build.

RichFolds / builds

Websites Stores Themes Plugins

Full-stack, minus the fuss

Sharp design.
Built to grow.

Strategy. Design. Development.
idea → code → nice.
richfolds
Illustrative web-design workspace with a laptop and paper wireframe

One brief.
One builder.

Design and code, with a direct line to me.

Meet the human
Illustrative ecommerce products: a coral T-shirt, camera and shopping bag
01

WordPress

Easy editing. Clean custom builds.

02

Shopify + BigCommerce

Stores with a smoother buying journey.

03

CRO

Useful tests. Less guessing.

Illustrative website layout shown consistently on a laptop and phone

Ready for the
real world.

Fast pages. Easy edits.
A clear handover.

Start a project

03 The craft behind the clicks

Beautiful on the surface.
Purposeful underneath.

From the first impression to the final interaction, we design every detail around a clearer, more effortless experience.

Explore our capabilities

EXPLORE THE POSSIBILITIES Interactive concept · Illustrative data

01 / 06 WordPress development
Live build
CUSTOM ACF SYSTEM

Flexible content. Clean code.

Custom ACF themes that stay fast, flexible and simple for your team to manage.

04 How we work

A focused process.
No mystery layers.

Direct collaboration from first question to final release.

  1. 01

    Find the leverage

    We align on goals, audience, constraints and the opportunity with the highest potential impact.

  2. 02

    Shape the system

    Structure, flows and visual direction come together as one coherent conversion system.

  3. 03

    Build it properly

    Clean, responsive and maintainable implementation—tested across real devices and real scenarios.

  4. 04

    Learn and improve

    We launch with visibility, measure what matters and turn insight into the next useful improvement.

05 Your move

Let’s make the web
less meh.

Bring the polished brief, the messy voice note or the idea currently living in seventeen browser tabs. We’ll figure it out.

Currently taking on thoughtful projects
Start here. No pitch deck required.

What are we building?

A rough idea is completely acceptable. Honestly, it’s normal.

Prefer plain email? hello@richfolds.com