What we build

Pick a lane.
We’ll make it pull its weight.

One practical web partner for the useful, fiddly and revenue-shaped bits.
Got a strange one?
01 / 03

Web systems that do the job without the drama.

Good-looking sites, sensible editing and code that will not make the next developer sigh.

Explore web systems

Custom websites

Built around your business, not a theme demo.

WordPress themes

Custom ACF builds your team can actually edit.

WordPress plugins

Useful features without plugin-pile chaos.

Custom CMS

Structured content for the non-technical humans.

Platforms we speak fluently

WordPress Shopify WooCommerce BigCommerce Wix Webflow

01 The stuff I’m weirdly good at

Web builds without the agency theatre.

You talk to the person writing the code. I ask useful questions, remove the nonsense and ship something fast, tidy and ready to earn its keep.

RichFolds / builds

Websites Stores Themes Plugins

Full-stack, minus the fuss

Sharp design.
Clean code.
Ready to grow.

Strategy, build and CRO—handled by the same person.
idea → code → nice.
richfolds

Big web problems.
Small meeting count.

I plan it, design it and code it—so your brief doesn’t disappear into a twelve-person Slack channel.

Meet the human
01

WordPress

Custom ACF builds. No plugin Jenga.

02

Shopify + BigCommerce

Commerce builds that sell without making checkout weird.

03

CRO

Tiny experiments. Useful answers. Less guessing.

Built to survive launch day.

Fast, editable and properly tested. Because “it worked on my laptop” is not a handover plan.

Throw me a project
Zero buzzwords. Mostly.

03 Conversion thinking

Better decisions live between the clicks.

We combine behavioral insight, technical performance and sharp creative execution. Every detail earns its place—and every release creates a clearer next move.

How we approach CRO
LIVE PERFORMANCE SIGNAL
Tracking

Conversion lift

+31.8% Across optimized journeys

↓ Less friction

↑ More intent

↗ Clear growth

04 How we work

A focused process.
No mystery layers.

Direct collaboration from first question to final release.

  1. 01

    Find the leverage

    We align on goals, audience, constraints and the opportunity with the highest potential impact.

  2. 02

    Shape the system

    Structure, flows and visual direction come together as one coherent conversion system.

  3. 03

    Build it properly

    Clean, responsive and maintainable implementation—tested across real devices and real scenarios.

  4. 04

    Learn and improve

    We launch with visibility, measure what matters and turn insight into the next useful improvement.

05 Your move

Let’s make the web
less meh.

Bring the polished brief, the messy voice note or the idea currently living in seventeen browser tabs. We’ll figure it out.

Currently taking on thoughtful projects
Start here. No pitch deck required.

What are we building?

A rough idea is completely acceptable. Honestly, it’s normal.

Prefer plain email? hello@richfolds.com