AI & Automation
Practical AI workflows for CMS and ecommerce teams
A useful AI workflow starts with a specific business task, reliable information and a person who can approve the result.
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IDEAS FOR BETTER DIGITAL BUSINESS
RichFolds Journal
Practical thinking on CMS, ecommerce, experimentation and AI. Explore what’s possible—and how to make it work for your business.
CRO & A/B Testing
A/B testing starts with a better question
Define the hypothesis, measurement and decision rules before building a second version of a page.
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THE LATEST THINKING
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All topicsAI & AutomationClient Work & ImplementationCMS & Website DevelopmentCRO & A/B TestingEcommercePerformance & Technical SEOPlatform Updates
Core Web Vitals: a practical action plan for business websites
Understand loading, responsiveness and stability, then prioritize fixes that matter to real visitors.
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Building a contact form that keeps the conversation moving
Inside the RichFolds form update: loading feedback, inline errors and a useful confirmation without a page reload.
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A practical migration plan for CMS and ecommerce websites
Protect content, buying journeys and important URLs by planning a move before choosing the launch date.
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Shopify Sidekick: practical AI capabilities to evaluate in your store
A capability briefing on Shopify’s AI assistant, with a practical pilot plan for content and store workflows.
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How we reduced the Services page’s initial download by 89%
An internal RichFolds case study in compressing illustrations, loading hidden assets on demand and keeping animation useful.
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Improve product discovery before redesigning your store
Help customers find and compare products through clearer categories, useful filters and consistent product information.
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When does headless commerce make sense?
A separate frontend offers control, but needs a clear business reason and a realistic maintenance plan.
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How to choose a CMS around the way your team works
Compare editing workflows, integrations and long-term ownership before choosing a platform.
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AI & Automation
Useful AI workflows and integrations, with thoughtful human review and clear business goals.
Client Work & Implementation
Implementation approaches, studio improvements and lessons from making things work.
CMS & Website Development
Choose, build and manage content platforms that fit the way your business works.
CRO & A/B Testing
Turn customer questions into useful research, experiments and measurable improvements.
Ecommerce
Practical ideas for product discovery, buying journeys and connected commerce.
Performance & Technical SEO
Build faster, more accessible experiences that people and search engines can use.
Platform Updates
Understand platform changes, new capabilities and what they mean for your business.