Strategy + UX
Goals, journeys and useful structure.
Custom web systems for growing businesses
One web partner.
A whole system.
Strategy, design, development and growth connected from the first useful question to the next measurable improvement.
Search-ready Fast by default Easy to manage
RFBuild core
Web platforms
WordPress, Webflow and custom CMS.
Commerce
Shopify, WooCommerce and BigCommerce.
Growth lab
Performance, CRO and experimentation.
All services, one tidy place
Pick the problem.
See how we solve it.
Explore custom websites, WordPress, ecommerce, CMS, performance and CRO support for U.S. businesses.
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Custom websites
Purpose-built websites shaped around your content, users and commercial goals.
- Responsive, accessible front ends
- Clean components without template baggage
Purpose-built system
Clear structure.
Useful details.
Useful details.
Build quality
98
HUBSPOT CONTENT HUB
Shape the page.
Keep the CRM connected.
Editor ready
Keep the CRM connected.
BigCommerce control center
Live workflow
Woo RICHFOLDS / COMMERCE
Sell your way.
Scale without the mess.
Scale without the mess.
Custom WooCommerce stores with cleaner journeys, useful integrations and an admin your team can actually use.
Build a Woo store
RICHFOLDS / WORDPRESS
WordPress,built properly.
Custom themes, sensible editing controls, reliable performance and a setup your team will not be afraid to touch.
Plan a WordPress build
Customize every
detail of your store.
detail of your store.
Flexible layouts, bold colors and an editor that keeps the brand in your hands.
RICHFOLDS / RUNSHOP STORY JOURNAL
NEW DROP / 2026Move loud.
Everyday shoes in colors that refuse to whisper.
W RICHFOLDS / WEBFLOW
Design dynamic
experiences.
experiences.
Flexible Webflow components, CMS collections and interactions that keep ambitious sites organized and easy to publish.
Plan a Webflow build01 WordPress engineering
WordPress your editors won’t be scared to touch.
Custom ACF themes, reusable blocks and purpose-built plugins—built lean, documented properly and free from page-builder spaghetti.
The useful version:
Plan a WordPress build
A fast frontend, sensible editing controls and exactly as many plugins as the project needs. Not forty-seven.
Find out how your audience is growing
Track your site’s traffic over time.
All visitors
24,860
↑ 88.5% compared to the previous 28 days
ChannelsLocationsDevices
By
channel
channel
Direct Organic social Organic search Unassigned
02 Shopify + BigCommerce
Fewer checkout speed bumps. More bought stuff.
Custom Shopify themes, BigCommerce storefronts, flexible sections, product systems and app integrations that make browsing easier and buying feel obvious.
What gets fixed:
Talk commerce with me
Slow templates, awkward product discovery and all the tiny moments where a ready-to-buy customer quietly changes their mind.
Shopify / commerceStore pulse
Revenue today
$18,640
↑ 24.8% vs last week
Checkout funnel68.4%
- Add to cart1,248
- Checkout1,024
- Purchased854
Bundles +18%
Mobile speed 94
Cart friction ↓ 21%
03 CRO & experimentation
Stop guessing what users want. Ask the website.
I turn analytics, behavior and real customer friction into focused experiments—then keep the ideas that earn their place.
The loop:
Find the funnel leaks
Find the wobble. Make a smart change. Measure it. Learn something. Repeat without redesigning the universe every month.
CRO / experiment boardConversion signal
Live testing
Conversion lift+28.4%Across the journeys we improved this quarter.
Conversion rateLast 28 days
Week 1Week 2Week 3Week 4
Winning experiment +14.2%
Cleaner pricing CTAMore visitors reached the next useful step.Experiment in progress Testing
Shorter checkout flowChecking whether fewer steps lead to more orders.The rest of the toolbox
The supporting cast. Still very useful.
Smaller engagements, specialist builds and the technical jobs that never fit neatly into a three-word service label.WooCommerce
Custom storefronts and checkout flows without the plugin pile-up.
BigCommerce
Flexible storefronts, theme development and product journeys built for serious catalogs.
Custom plugins
Purpose-built WordPress functionality that does one job properly.
Wix Studio
Polished, responsive builds for teams that want visual control.
Webflow builds
Clean design implementation with a CMS your marketing team can use.
React, speed & accessibility
Fast interfaces and technical cleanup that make the web nicer for humans and search engines.
One client-shaped paragraph
“RichFolds took a messy collection of ideas, plugins and ‘temporary’ fixes and turned it into a site our team can actually use. The new build is faster, clearer and—best of all—doesn’t need a developer for every text change.”
Jordan LeeFounder, Northstar Supply
