AI agents for small business: give the first workflow a clear boundary
Plan a useful AI agent with a bounded task, clear permissions, evidence, human review and a realistic pilot before connecting business systems.
Read articleTHE LATEST THINKING
RichFolds Journal — Page 3
All topicsAI & AutomationClient Work & ImplementationCMS & Website DevelopmentCRO & A/B TestingDesign & UXEcommercePerformance & Technical SEOPlatform UpdatesTechnology & Innovation
A WordPress update checklist that tests the business, not just the homepage
Build a WordPress update checklist around enquiries, editing, integrations and public-page checks, with clear ownership and an appropriate recovery plan.
Read article
A keyboard accessibility check for business websites: follow the task, not just the Tab key
Review a website journey with the keyboard: inspect focus, navigation, forms and dialogs, then write useful findings without claiming a full accessibility audit.
Read article
An AI customer support assistant needs a knowledge plan before a chat bubble
Plan an AI customer support assistant with approved sources, clear boundaries, useful evaluation questions and a human handoff that actually works.
Read article
Website image optimization: keep the detail, stop sending the wrong file
Optimize website images with appropriate sizes, intentional crops, sensible loading and a repeatable publishing workflow that preserves useful detail.
Read article
GA4 A/B testing: what runs the experiment, what measures it, and what can go wrong
Plan GA4 A/B testing with clear assignment, exposure and outcome rules, then check the integration before trusting the experiment report.
Read article
Shopify delivery estimates: make the promise before you sell the parcel
Make Shopify delivery estimates clearer with preparation rules, transit settings, product-page messaging and a practical checkout test plan.
Read article
A design system for a small business website: start with rules, not 100 components
Build a useful design system for a small website: shared styles, real component states, content guidance and a clear connection between design and code.
Read article
AI shopping for Shopify stores: fix the product data before adding another app
Prepare a Shopify store for AI shopping with a practical product-data audit, channel eligibility checks, accurate offers and a tested checkout journey.
Read article
Figma’s October update: real code, clearer specs, and fewer “what did you mean?” meetings
An honest, practical guide to Figma’s October 2026 code layers, Specs and Payload updates, with designer and developer workflows, examples and limitations.
Read article
Beyond the flying-car headline: what Musk’s Roadster teaches us about product websites
Use the Roadster conversation to improve product pages: label demos, explain availability, verify AI-assisted claims and preserve the context of real images.
Read article
How could a sports car fly? The engineering questions behind Musk’s Roadster
Understand thrust, balance, control and stored-gas limits without confusing a Roadster demonstration with sustained flight or a verified customer specification.
Read articleFOLLOW YOUR CURIOSITY
Browse by topic
AI & Automation
Practical AI tools, useful automation and clear boundaries for work that still needs human judgment.
Client Work & Implementation
Build notes, practical lessons and the checks behind a working website.
CMS & Website Development
Choose the right CMS, simplify content editing and plan a smooth migration.
CRO & A/B Testing
Ask better questions, design useful experiments and understand what the results mean.
Design & UX
Clear interfaces, reusable design systems and a smoother handoff from design to development.
Ecommerce
Better product discovery, simpler checkout and store operations that work beyond launch day.
Performance & Technical SEO
Improve loading, accessibility and search discovery with focused checks and measurable evidence.
Platform Updates
Understand what changed in your tools and what it means for your next project.
Technology & Innovation
Explore emerging technology with a clear view of the evidence, possibilities and limits.